name: "New Roof Replacement - Search"
slug: roofing-new-replacement
vertical: roofing
description: >
New roof replacement campaign targeting homeowners researching roof replacement
options. Lower urgency but higher ticket value ($8K-$25K).
budget_recommendation: 750
target_cpa: 75
bidding_strategy: maximize_clicks
campaign_name: "New Roof Replacement - {{city}}"
ad_groups:
- name: "Roof Replacement"
max_cpc: 14.00
keywords:
- text: "roof replacement cost"
match_type: phrase
max_cpc: 12.00
- text: "new roof installation"
match_type: phrase
max_cpc: 14.00
- text: "roof replacement {{city}}"
match_type: phrase
max_cpc: 15.00
- text: "replace my roof"
match_type: phrase
max_cpc: 13.00
- text: "roof replacement companies near me"
match_type: phrase
max_cpc: 14.00
- text: "how much does a new roof cost"
match_type: phrase
max_cpc: 10.00
- text: "asphalt shingle replacement"
match_type: phrase
max_cpc: 11.00
- text: "metal roof installation"
match_type: phrase
max_cpc: 13.00
ads:
- headlines:
- "New Roof Replacement in {{city}}"
- "Get 3 Free Roof Estimates"
- "Roof Replacement - Free Quote"
- "Quality Roof Installation"
- "Licensed Roof Replacement Experts"
- "Financing Available - 0% APR"
- "Roof Replacement Specialists"
- "50-Year Warranty Available"
descriptions:
- "Get 3 free estimates for your new roof. Quality materials, expert installation, warranty backed."
- "Roof replacement specialists serving {{city}}. Financing available with 0% APR options."
- "Over 1000 roofs installed. Get your free estimate today and see why we're {{city}}'s top choice."
- headlines:
- "Roof Replacement Financing"
- "0% APR Roof Financing"
- "Quality New Roof - Free Estimate"
- "Roof Installation {{city}}"
- "Get Your Free Roof Quote"
descriptions:
- "Don't wait on your roof replacement. Apply for 0% financing and get started this week."
- "Professional roof replacement with premium materials. See our 5-star reviews."
- name: "Roof Inspection"
max_cpc: 8.00
keywords:
- text: "roof inspection"
match_type: phrase
max_cpc: 6.00
- text: "free roof inspection"
match_type: phrase
max_cpc: 7.00
- text: "roof inspection near me"
match_type: phrase
max_cpc: 8.00
- text: "roof inspection cost"
match_type: phrase
max_cpc: 5.00
- text: "home roof inspection"
match_type: phrase
max_cpc: 6.00
ads:
- headlines:
- "Free Roof Inspection - {{city}}"
- "Is Your Roof Ready for Winter?"
- "Expert Roof Inspection"
- "Free Estimate After Inspection"
- "Call For Your Free Inspection"
descriptions:
- "Get a free professional roof inspection. Honest assessment with no pressure to buy."
- "Expert roof inspectors serving {{city}}. Detailed report with photo documentation."
negative_keywords:
- "DIY"
- "how to"
- "job"
- "career"
- "training"
- "school"
- "course"
- "commercial"