name: "New Roof Installation"
slug: "roofing-new-roof"
vertical: roofing
description: "New roof installation campaign targeting homeowners looking to replace or install a new roof."
budget_recommendation: 2000.0
target_cpa: 55.0
bidding_strategy: "target_cpa"

campaign:
  name: "{company} - New Roof Installation - {city}"
  networks: ["search"]
  bidding_strategy: "TARGET_CPA"
  location_targeting: "{city}, {state}, {radius_miles}mi"

ad_groups:
  - name: "New Roof Installation"
    keywords:
      - text: "new roof installation"
        match_type: phrase
      - text: "roof replacement {city}"
        match_type: phrase
      - text: "roof installation cost"
        match_type: broad
      - text: "best roofing company {city}"
        match_type: phrase
      - text: "asphalt shingle roof"
        match_type: phrase
      - text: "metal roof installation"
        match_type: phrase
      - text: "roof replacement quote"
        match_type: phrase
    headlines:
      - "New Roof Installation in {city}"
      - "Quality Roof Replacement"
      - "Free Roof Estimate Today"
      - "10-Year Warranty on Installation"
      - "Certified Roof Installers"
      - "Affordable New Roof Options"
      - "Get Your Free Quote Now"
    descriptions:
      - "Premium new roof installation with 10-year warranty. Free estimates, financing options available."
      - "Replace your aging roof with top-quality materials. Certified installers, competitive pricing."
      - "Get a lasting roof installation that protects your home for decades. Free inspection included."

  - name: "Roof Materials"
    keywords:
      - text: "asphalt shingles {city}"
        match_type: phrase
      - text: "metal roofing cost"
        match_type: phrase
      - text: "architectural shingles"
        match_type: broad
      - text: "standing seam metal roof"
        match_type: phrase
      - text: "roofing materials comparison"
        match_type: broad
    headlines:
      - "Best Roofing Materials"
      - "Metal vs Asphalt Shingles"
      - "Durable Roof Options"
      - "Long-Lasting Roof Materials"
    descriptions:
      - "Compare roofing materials and find the best fit for your home. Expert guidance, quality materials."
      - "Choose from asphalt, metal, tile, and more. We help you pick the right material for your budget."
