name: "Water Heater Services"
slug: "plumbing-water-heater"
vertical: plumbing
description: "Water heater installation and repair campaign targeting homeowners who need hot water system services."
budget_recommendation: 1300.0
target_cpa: 35.0
bidding_strategy: "target_cpa"

campaign:
  name: "{company} - Water Heater Services - {city}"
  networks: ["search"]
  bidding_strategy: "TARGET_CPA"
  location_targeting: "{city}, {state}, {radius_miles}mi"

ad_groups:
  - name: "Water Heater Installation"
    keywords:
      - text: "water heater installation {city}"
        match_type: phrase
      - text: "new water heater"
        match_type: phrase
      - text: "tankless water heater installation"
        match_type: phrase
      - text: "water heater replacement cost"
        match_type: phrase
      - text: "best water heater brand"
        match_type: phrase
      - text: "gas vs electric water heater"
        match_type: broad
      - text: "point of use water heater"
        match_type: phrase
    headlines:
      - "Water Heater Installation in {city}"
      - "Tankless Water Heater Experts"
      - "Never Run Out of Hot Water"
      - "Water Heater Replacement"
      - "Energy-Efficient Models"
      - "Same-Day Installation"
      - "Financing Available"
    descriptions:
      - "Need a new water heater? We install all major brands. Tankless, traditional, point-of-use. Free estimates."
      - "Upgrade to a tankless water heater and save on energy bills. Expert installation, full warranty."
      - "Water heater making noise or running out of hot water? Time for a replacement. Call today."

  - name: "Water Heater Repair"
    keywords:
      - text: "water heater repair"
        match_type: phrase
      - text: "water heater not working"
        match_type: phrase
      - text: "water heater leaking"
        match_type: phrase
      - text: "water heater maintenance"
        match_type: broad
    headlines:
      - "Water Heater Repair Service"
      - "No Hot Water? We Fix It"
      - "Water Heater Maintenance"
      - "Fast Water Heater Repair"
    descriptions:
      - "Water heater acting up? Expert diagnosis and repair. We fix all brands and models. Call now."
      - "Extend the life of your water heater with regular maintenance. Flushing, inspection, and tune-up."
