name: "Seasonal HVAC Maintenance"
slug: "hvac-seasonal-maintenance"
vertical: hvac
description: "Seasonal HVAC tune-up and maintenance campaign targeting homeowners who want to prevent breakdowns and extend system life."
budget_recommendation: 800.0
target_cpa: 22.0
bidding_strategy: "target_cpa"

campaign:
  name: "{company} - HVAC Maintenance - {city}"
  networks: ["search"]
  bidding_strategy: "TARGET_CPA"
  location_targeting: "{city}, {state}, {radius_miles}mi"

ad_groups:
  - name: "HVAC Tune-Up"
    keywords:
      - text: "HVAC tune-up {city}"
        match_type: phrase
      - text: "AC maintenance service"
        match_type: phrase
      - text: "furnace maintenance"
        match_type: phrase
      - text: "HVAC inspection"
        match_type: phrase
      - text: "preventive HVAC maintenance"
        match_type: phrase
      - text: "spring AC tune-up"
        match_type: phrase
      - text: "fall furnace tune-up"
        match_type: phrase
    headlines:
      - "HVAC Tune-Up in {city}"
      - "Prevent Costly Breakdowns"
      - "Seasonal HVAC Maintenance"
      - "Extend Your System's Life"
      - "AC & Furnace Tune-Up"
      - "Annual HVAC Maintenance Plans"
      - "Save on Energy Bills"
    descriptions:
      - "Keep your HVAC system running efficiently. Seasonal tune-ups, preventive maintenance, lower energy bills."
      - "Don't wait for a breakdown. Regular HVAC maintenance saves money and extends system life. Book today."

  - name: "Maintenance Plans"
    keywords:
      - text: "HVAC maintenance plan"
        match_type: phrase
      - text: "AC service contract"
        match_type: phrase
      - text: "priority HVAC service"
        match_type: phrase
      - text: "year-round HVAC maintenance"
        match_type: phrase
    headlines:
      - "Annual Maintenance Plans"
      - "Priority Service for Members"
      - "No Surprise Repair Bills"
      - "Comprehensive HVAC Care"
    descriptions:
      - "Join our maintenance plan for priority service, annual tune-ups, and discounts on repairs. Sign up today."
      - "Protect your investment. Our maintenance plans include twice-yearly inspections and priority scheduling."
